Seller’s Guide

This guide will take you through the steps of selling a property with confidence when you choose The Anna Oliver Group.

Hand Me The Keys, And I’ll Get It Sold!

Anna Oliver, a Luxury Real-Estate Mastermind! With almost 20 years of real estate experience, her motto is – Just hand me the keys and I’ll take care of the rest! – has stood the test of time. With The Anna Oliver Group, the relationship doesn’t stop when the paperwork is complete. Whether you are an experienced real estate investor with a sophisticated and diverse portfolio or a first-time home seller, when contemplating significant real estate changes, it is essential to select a skilled real estate advisor to help you navigate the process. The highest level of service and expertise can be expected while The Anna Oliver Group provides our sellers with expert advice, accurate market and property information, and prompt access to investors looking to purchase. Whether it is the first time or not, preparing to sell a property will easily be one of the most exciting events in your life!

When working with Anna, you can expect solutions and answers presented to you, often before you even think of the question! This experienced and proactive approach set her apart from other luxury real estate advisors. Her ‘big-picture’ thinking and steadfast attention to detail continually deliver stunning results for her clients.

Advice from a professional, tenured, expert real estate advisor to assist with navigating financial and legal requirements of a sale is necessary to ensure a successful transaction. With The Anna Oliver Group, you have found just that expertise – we are so excited to help you navigate your purchase!

Anna Oliver

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DIRECTOR OF ESTATES | THE AGENCY, CANADA

Step 1. Getting To Know You

Making the decision to sell your home can be overwhelming – but it doesn’t have to be. It is our job to make this as smooth and effortless as possible. Anna will give you an honest and realistic idea of your home’s value and an idea of how long it will take to sell. The Anna Oliver Group offers complete concierge services customized to your unique situation ensuring we secure the maximum sale value of your home. Anna will review all of these options and together you will create a plan that works best for you.

It is time now to determine what your next step is after we sell you property. Are you going to buy another property and if so, what is your purchase budget? In this everchanging and busy market, most people buy before they sell, so creating a plan is crucial. The Anna Oliver Group will not only assist with your plan’s creation but will also execute it in the best way possible for you. We want to be ready to act fast when you find your dream property and through strong negotiating, we won’t leave any money on the table.

Step 1. Getting To Know You-Anna Oliver Seller's Guide
Step 2. Let's Find Your Dream Home-Anna Oliver Seller's Guide

Step 2. Let’s Find Your Dream Home

Ok, let’s start the search! You know what your home is worth, so it’s time to meet with a mortgage broker or your bank. Price point determines your neighbourhood and housing type, so it is important to make an educated and informed decision. To make a smart investment you have to know the market you are entering into. Rest assured, Anna will bring her expertise to help you with that; there is no need to get caught over-spending due to lack of knowledge.

Once you and your mortgage broker have determined your buying budget, we can start the search. The Anna Oliver Group will start sending you properties that meet your criteria. In this competitive market, we have to be creative to get ahead of our competitors. Our team employs many methods to access exclusive sales including written letters to entire neighbourhoods, and even door-to-door visits, to be the first real estate advisor potential sellers think of.

Once you have determined your preferred neighborhood, you can also expect us to send you a list of everything that sells in that area each week. It is important for you to get familiar with property values and the market in the area you are pursuing. When you find that perfect property, we will submit an offer and assist you with negotiating your way through the bidding process. You will find the right place, and with Anna’s expertise, cunning wit and strong negotiating style, you can be confident that you will not overpay.

Step 3. Hand Me The Keys…

The Anna Oliver Group Method is simple: Just hand me the keys, and I’ll do the rest! We shine through making homes stand out in the market. In order to do that, we need your home to be properly prepared and staged. Through our process, we have seen as much as a $100,000 difference to your bottom line! Remember, you only have one shot at a first impression, so we make sure everything is considered and that includes professional, high-quality photography.

Once your home is staged and photographed, we will begin the marketing stage. Preparing these materials and executing the marketing strategy is integral to getting your property viewed by as many potential buyers as possible. 

Step 3. Hand Anna The Keys-Anna Oliver Seller's Guide
Step 4. Anna Will Get It Sold-Anna Oliver Seller's Guide

Step 4. I’ll Get It Sold!

Now that we are ready, it is time to tell the world about your property and get it on the market. We have a generous marketing budget for all of our listings because we know it makes a world of difference. After all, The Anna Oliver Group is here to help you sell faster and for more money. We have been in the business for almost twenty years – we know what works!
Higher Exposure = Higher Profit!

It is our job to use every tool at our disposal; in today’s market, simply listing a home on MLS and waiting for the phone to ring doesn’t cut it. We use direct marketing, social media, international marketing, and top-notch print marketing to reach hundreds of thousands of people a week. If someone might be interested in your property, we get it in front of them.

At the Anna Oliver Group, we are strong negotiators. When offers are received, we will walk through each one of them with you. We want to look at money, yes, but also conditions. We work hard to make sure you get every dollar possible and feel great about your sale.

Step 5. Home Stretch

Your property has sold, and you’re getting ready to move into your new home – Congratulations! Now is the time to get everything organized for the move: set up home visits, get the mortgage and appraisal complete, and drop off the keys to the lawyer.

Don’t worry, with our full concierge services, we will help with all of this too. We can assist with organizing your moving, packing, and even changing your hydro over. We want to see you through the entire process and won’t disappear when the deal is complete.

It is important for us to exceed your expectations. We want you to come away from this experience stress-free and happy in your brand-new home. Expect us to take you out for dinner or deliver a little gift to your new place once you’ve settled.

Step 5. Homestretch-Anna Oliver Seller's Guide

Download your free copy of Anna’s Seller’s Guide

When You Use The Anna Oliver Group

Your dreams become reality. You love coming home. It is clean and organized, and everything has its place. You sleep well knowing you made the right decision. The only question you will have is, “Why didn’t I do this sooner?”

Anna’s lasting relationships, repeat clients, and a library of referrals speak for themselves.

Testimonials

We couldn’t be happier with
choosing Anna and her team to help us sell our home. They went above and beyond and made the process as easy as possible. The turnaround time from deciding to sell our home… to get it on the market… to sell it… was impressively quick! Very happy with the outcome and we would definitely hire them again in a heartbeat!

A.H.

Anna, I want to thank you for the great job you did on the sale of our condo. From the first phone call, I was impressed by your friendly and upbeat personality. You were ready to move from the start. You were well informed about the building and the market in the area. You dealt with my tenant that was moving out, had trades ready to paint, clean, stage the unit, photoshoot and list quickly. You had exposure on Sotheby’s Site, Globe & Mail and Social Media Sites. Your site was great as we got reports every day as to the likes, views and appointments. That side had over 1200 views in 30 days! You were able to do an open house once we moved to stage 2 during Covid. That moved things along quickly and the
unit was sold in just 30 days. Thank you again for your efforts!

I.G.

Still Have Questions?

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Feel free to check out our FAQ page with more information for buyers and sellers.